We were tasked with developing a brand identity and user centered mobile app for Fitness Forge. Fitness Forge offers a fitness and nutrition application for our users who want to live a healthier calculated lifestyle.
Branding
UX
Role: UX Designer
Timeline: April - May (7 Weeks)
What is your product, idea or offering?
We are Fitness Forge, and we offer a fitness and nutrition application for our users who want to live a healthier calculated lifestyle.
What problem does it solve?
1. Lack of knowledge: Many people struggle with knowing what to eat and how to exercise to reach their health goals. A mobile app can provide users with personalized nutrition and workout plans based on their goals and preferences.
2. Accountability: Sticking to a healthy lifestyle can be challenging, especially if you're doing it alone. A mobile app can provide users with reminders, progress tracking, and community support to help them stay motivated and accountable.
3. Time constraints: Busy schedules can make it difficult to find time for exercise and healthy eating. A mobile app can provide users with quick and efficient workouts and meal plans that fit into their busy lives.
4. Accessibility: For some people, access to healthy food and gym facilities can be a challenge. A mobile app can provide users with alternative workout options and meal plans that can be done at home or with limited resources.
5. Monitoring progress: It's important to track progress when working towards health goals. A mobile app can provide users with metrics like weight, body fat percentage, and workout performance, allowing them to see their progress over time and adjust their plan accordingly.
